Job Description:
Our work is not about making medicines, its about making a difference. If you too believe in the same.Join us! Were hiring
Vacancies across therapies :
Urology, Cardio Diabetics, Respiratory, Neuropsychiatry, Ophthalmology, Institution Business, Injectable,
Orthopaedics, Gynaecology , Gastro, HIV, Dermatology, Paediatrics, General Pharma
What you need to have for the Entry level position -Therapy Manager:
Science graduate/ B.Pharm/ D.Pharm/ MBA
Minimum 6 months experience in Pharma Industry
We are hiring across multiple locations in India.
Let us know your interest in working with Cipla and preferred location by writing to us with your CV on one of the following email ids:
For East India:
[email protected]
For UP:
[email protected]
For West:
[email protected]
For North:
[email protected]
For South: [email protected]
Job Details:
Achieve the tertiary and secondary business of the division in the respective territory and therapy by managing relationships with the key stake holders viz. doctors & chemists and by creating prescriptions by marketing the company’s brands and providing superior customer service thereby achieving the company’s overall Business targets for the division in India
Key Accountabilities
Achieve the Sales targets by brand marketing against the plan for the year
– Identify the customer-brand matrix by doing appropriate market studies, placing the right product for right customer.
– Understand the potential of customer and modifying the selling techniques
– Promote the product with the help of scientific tools / publications, demonstrations, PDA, reminder cards etc
– Ensure the monthly Doctor Conversion & increasing prescriber base
– Drive the business of PPP and NI Products for establishing the brands thereby improving business stability
Monitor business details thereby planning the sales achievement
– Being aware of Primary business orders and stock position at Stockists and create plans for liquidation of the stock and Monitoring Secondary billing
– Increase the YPM of the assigned territory
– Monitor the Product return, stock and Expiry at the different stockists in the territory
– Ensure the Product Availability at all places within the territory
– Collect the Competitor Information by conducting RCPA (chemist retailing)
– Take PoB (Pen on Book) for the respective products and ensuring billing from stockists
Maintain the Basic Working standards for daily operations
– Maintain the standard Call Average and Chemist Average of concern division as stipulated
– Categorise the doctors based on the potential and maintain the Visit Frequency of A++, A+, A and B and provide differentiated services
– Update the Must See List (MSL) regularly by identifying the uncovered doctors and dot doctors
– Update the Daily Call Report (DCR) on regular basis for recording the days field work
– Create and follow Call Planner & monthly Travel Plan
– Build skills to detail all the products which are promoted along with the knowledge of advancements in therapeutic research
– Build Ability to discuss the Therapy, indications, applications and Demand the Product prescriptions
– Attend the Therapy/ Divisional/ behavioural Training Programs for developing the ICE
Manage customer relationship for continued engagement of Key support customers
– Answer all the queries raised by the customers related to the therapy/ products & respond quickly to meet customer needs
– Conduct and provide academic Services and Activities as approved by the organisation to the respective doctors and monitor the ROI from the investments
– Promote Cipla Differentials for creating brand recall amongst the doctors
– Maintain operating relationships with chemists and stockists and hospital purchase personnel & Pharmacy-in-charges
– Ensure compliances as prescribed by the authorities and the organisation like MCI guidelines, UCPMP etc.
Major Challenges
Difficulty in answering and engaging the customer (Doctors) who are more knowledgeable and experienced in the field than the Therapy Manager
Extremely high and active competition with very limited time to create impact
The actual productive time in a day is limited as majority of the time is used up during the waiting time in front of Doctors cabin
Downward price revisions by the Government may cause loss of business volumes
Key Interactions
Internal
Area Business Manager regular reporting
HO / Therapy managers
HR meetings, Learning & development sessions (as per need basis)
External
Doctors Day to day working (daily)
Chemists Daily basis for market information and business (POB / Secondary sales)
Stockists Limited / less frequent (Business orders, product availability, )
Purchase in-charge in Hospitals and nursing homes
Pharmacy-in-charges
Key Decisions
Daily Call planning & Monthly tour planning
– Shall recommend differential services and initiatives for certain set of doctors for business improvement to the Area Business Manager
Brand matrix for doctors
– Camps and activities for any particular doctor recommended to the Area Business Manager
Use of different types of material / samples and / or gifts for promotion
Functional Area:Sales , Retail , Business Development
Role Category:Channel Sales
Role:Sales / BD Manager
Keyskills
Brand Marketing Sales Achievement Customer Relationship Customer Service Relationship Management Secondary Sales Field Work Retail Sales Direct Institutional Sales Pharma Selling
Desired Candidate Profile
– Science graduate/ B.Pharm/ D.Pharm/ MBA
– Minimum 6 months experience in Pharma Industry
Company Profile:
Cipla Ltd
Cipla is one of the most respected pharmaceutical companies not just in India but across more than 170 countries. Our portfolio includes 2000 products in 65 therapeutic categories with one quality standard globally. Cipla’s turnover in FY13 was 1.5 billion USD.
